LIVE BOARD, INC. will connect the "Shinsaibashi Concourse Vision", a total of 29 screens installed in the concourse of Osaka Metro Shinsaibashi Station, which is managed and operated by Osaka Metro ADERA, to the LIVE BOARD Marketplace*1 and will begin impression-based distribution of digital out of home (DOOH) advertising(number of people viewing an ad). These premium screens will be available for delivery of campaigns based on impressions beginning September 4th, 2023.

Impressions, often defined as number of ad views, will be measured using demographic statistics based on NTT DOCOMO's cell phone network operation data, Mobile Spatial Statistics®*2, in addition to other data such as location information. By connecting to the LIVE BOARD Marketplace, programmatically enabled data enhances targeting and measurement capabilities, enabling more precise ad delivery that adapts to diverse lifestyles.

Coupled with the launch of the linkage with "Shinsaibashi Concourse Vision," the number of connected and linked Live Board ads in the Kansai area will now exceed 400 screens.

＊1 Out of home ad inventories owned and aggregated by LIVE BOARD. 
＊2 "Mobile Spatial Statistics" are population statistics generated from NTT DOCOMO's mobile terminal networks and only represents the overall volumes of available audience, therefore it cannot be identified individual customers from the statistics. In order to strictly secure customers' privacy data, NTT DOCOMO has published guidelines which describe the basic policies to be followed for generating and providing "Mobile Spatial Statistics". For more details of the guidelines, please see the following 
link; (https://www.docomo.ne.jp/corporate/disclosure/mobile_spatial_statistics/guideline/index.html). "Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, INC.

What is "Shinsaibashi Concourse Vision"?

Shinsaibashi Concourse Vision is a digital signage installed near the north and south ticket gates of Osaka Metro Shinsaibashi Station. The Shinsaibashi Concourse Vision is located near the north and south ticket gates of Osaka Metro Shinsaibashi Station, near commercial facilities, business districts, and tourist areas where young people gather.

Details

１．Integration date: Monday, September 4th, 2023

2．Media details:
Media venue：Shinsaibashi Concourse Vision
Location：Near the north and south ticket gates of Osaka Metro Shinsaibashi Station
Size：55-inch vertical
Number of screens：29
Operating hour：5:00 to 24:00 　
Audio：Not available
Reference (p.12): https://osakametro-adera.jp/hubfs/media/digital-media/03.pdf

◆LIVE BOARD screens across the country

LIVE BOARD currently has more than 26,400 screens, and is continuing to expand its network every day, not only by installing their own new screens, but also by aggregating screens from partners across the country.

URL: liveboard.co.jp/en/screen

◆About LIVE BOARD, INC.

A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

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